5 Examples of Co-Creation | Daily Marketing Read
Full article: Exploring the role of physical prototypes during co-creation activities at LEGO company using case study validation
Lego Ideas Case Study : Crowdsourced Creativity | Medium
The Co-Creation Imperative: How To Make Organizational Change Collaborative
LEGO IDEAS - Blog - 10K Club Interview: Meet Thomas Wosch of Lego Observatory - Mountain View
The SHARP Agency - Co-Creation and Collaboration: The New Economy
The Lego Case Study
PDF) Innovation management based on proactive engagement of customers: A case study on LEGO Group. Part II: Challenge of engaging the digital customer
PDF) Exploring the role of physical prototypes during co-creation activities at LEGO company using case study validation | Andre Liem - Academia.edu
Lego's VP of marketing on listening to customers, movies and 360 marketing – Marketing Week
Full article: Exploring the role of physical prototypes during co-creation activities at LEGO company using case study validation
Key Data Sources from the LEGO Company | Download Table
LEGO Co-creation
Using Lego as a Design Thinking Artefact
Marketing Matters: Co-creation takes over at LEGO
Outside in: How companies can harness the power of online co-creation…
Facilitating co-creation experience in the classroom with Lego Serious Play - ScienceDirect
LEGO online community case study: what benefits do they get? - UserPRO
LEGO-Case
An integrated framework for brand co-creation based on Prahalad and... | Download Scientific Diagram
Co-Creation: The Lego Story - Ivy Exec Blog
Facilitating co-creation experience in the classroom with Lego Serious Play - ScienceDirect
Facilitating co-creation experience in the classroom with Lego Serious Play - ScienceDirect
LEGO: The Marketing Strategy Behind the Toy Industry Titan - ContactPigeon | Blog
